Be more. Do Greater Sacramento.:

Uniting our communities through a regional brand

By Barry Broome, President and CEO of Greater Sacramento Economic Council

Last night, we witnessed an electric moment in Greater Sacramento’s history—the official launch of our regional brand, Be more. Do Greater Sacramento. The energy in the room was undeniable and the response from the community has been overwhelmingly positive. This brand has been two years in the making, and seeing it come to life was a testament to the dedication and passion of our community.

This isn’t just a slogan. It’s a movement that reflects our region’s transformation, our collective ambition and the limitless possibilities for those who call Greater Sacramento home.

Why we launched a regional brand

Spanning from Tahoe to the Central Valley, the Greater Sacramento region is as diverse as its people, landscapes and communities. We are not defined by a single lifestyle or belief system, but by the strength of our differences. Here, success is fueled by collaboration, where innovation thrives through shared ideas and collective growth. This spirit has made us the #1 large California region for employment growth and the #4 region in the U.S. for economic inclusion (Bureau of Labor Statistics, Brookings Metro Monitor).

For years, Greater Sacramento has been a hidden gem—a place full of opportunity, innovation and a thriving economy. Yet, we lacked a unified way to tell our story to the world. That’s why we set out to create our first-ever regional brand: to showcase what makes our region unique and position Greater Sacramento as a top destination to live, work and invest.

This effort wouldn’t have been possible without the incredible leadership of our regional brand Steering Committee, led by Co-Chairs Ryan Spillers (Sacramento Kings) and Wendy Hauteman (VSP Vision). Their vision and commitment, along with the contributions of our board, local leaders, businesses and residents, helped bring this initiative to life.

Who is this brand for?

The beauty of Be More. Do Greater Sacramento. is that it’s for everyone. You don’t have to be a CEO, a tech startup founder or a business owner to be part of this movement. Whether you’re a mom, a college student, an influencer, an artist or someone who simply loves this region—you are Greater Sacramento. This brand is about celebrating all of us and the role we each play in shaping our community’s future.

Greater Sacramento is a place where you can have work/life balance and have fun. Whether you’re starting a family, enjoying the nightlife or embracing the suburban dream, you can have it all—without sacrificing one for the other. That’s why we’ve been named the #1 place to live in California, and why 96% of residents recommend moving here (Forbes, GSEC survey 2023).

How you can get involved

We want everyone to help spread the word and showcase the best of Greater Sacramento. Here’s how you can be part of the movement:

• Share on social media
  Follow us and help amplify our message by using #BeMoreDoGreater and #DoGreaterSacramento on Instagram, LinkedIn, X and TikTok. Every post helps build our region’s identity.
• Use our brand toolkit
  Businesses, organizations and individuals can access official logos, messaging and more to incorporate into their own communications. Download the toolkit here.
• Tell your story
  Show us what Be More. Do Greater Sacramento. means to you! Whether it’s your favorite local business, a stunning view or a personal success story—share it using the official brand assets in the toolkit.

The future of Greater Sacramento

This brand launch is just the beginning. As we celebrate GSEC’s 10-year anniversary, we are not only reflecting on how far we’ve come, but also looking ahead to what’s next. The past decade has been about building a strong economic foundation. The next decade is about showcasing our strengths to the world and ensuring that Greater Sacramento continues to rise as a global hub for innovation, business and quality of life.

Let’s keep this momentum going. Be More. Do Greater Sacramento. is more than just a tagline—it’s a way of life.

Learn more by visiting DoGreaterSacramento.com